Google has a rule which restricts affiliate marketers to one search query spot for each top level (display) domain. This has implications for affiliate advertisers that run their content on a shared or large website where other affiliate advertisers may be present. Google will determine that these...
Use Google Chrome to turn your browser into a web development toolbox. There is a broad range of tools that can allow you to bypass the expensive Adobe Web Standard suite of software and load up your web browser with some pretty hot tools for web design. Granted, this can also be done with...
Many small businesses facing the decision of building a website come across the question of content management. In essence, the business managers need to balance short term costs and long-term usage of a website. Many business managers find themselves asking: "Should I spend more initially and add...
There are some key differences between web project management and a more general approach to project management. Within these differences remain some important challenges that are recurring for web project managers and web designers managing projects. Changing customer requirements Web project...
For web designers, Internet Explorer is a true pain in the butt. This article gives web designers a weapon to combat the various rendering engines for the Internet Explorer browsers whether 5.5, 6, 7, or 8. Since Internet Explorer does not conform to web standards that other browsers, such as...
Forms can be a very important part of a website as often are a gateway in the conversion funnel. Web designers are finding very interesting and often subtle ways to make forms less painful and, at times, more appealing. Forms should not be confusing or overly cluttered. Also, it is important that...
Google Apps is a business platform that allows Google applications or applications integrated with Google services to work on a custom domain. The Apps service cost 50 dollars per user per year. The underlying concept behind the Apps platform is to allow Google to compete in the business SAS...
Video is becoming more and more important for the web. Even individuals and small companies frequently employ videos within their websites for marketing, promotions and as general content. Videos have seen great success when used as viral content for marketing. This brief article shows how to...
Help defining TITLE and SUBTITLE attributes for Mailchimp custom template WYSIWYG editor STYLE dropdown We had a few people write in to us and ask how to work with custom Mailchimp templates. Specifically these web designers were having trouble getting the "TITLE" and "SUBTITLE" attributes to show...
You can make configuration changes on a per-directory basis by creating .htaccess files on an Apache server (although other server options do exist). The directives that you create within the .htaccess file will control the directory the file is placed within--place the file at the root level of...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Many, if not most, IT companies struggle with marketing. Despite having state-of-the-art products and services, their marketing efforts often fall short. Below, we explore some critical marketing issues that lead to underperformance among IT...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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