A website redesign shouldn't just improve look and feel of your B2B company. Instead, a redesign must grow your lead database and increase conversions. According to Kinesis Inc., once your page loads, users form an opinion in .05 seconds, so the pressure is on to make a good first impression and...
What does a successful nonprofit marketing strategy look like? Well, as a nonprofit marketer, you might have plenty of ideas for marketing. But still, with a busy schedule and limited budget, it can be hard to execute a cohesive strategy that truly drives results. "92% of nonprofit professionals...
Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. Moreover,...
Often times, enterprises try to answer the question, What is a good conversion rate? without any context. When establishing conversion rates, context is everything. A lack of context can actually do harm to a marketing team because it causes teams to make the wrong assumptions. Then, they might...
1,571,056 nonprofit organizations are registered in the United States. And for most of these nonprofit organizations, top communication goals include: Acquiring new donors Engaging community General brand awareness Donor retention But how can nonprofit marketers meet these goals in 2017 and beyond?...
By its nature, B2B inbound marketing is innovative — that's why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, these tactics will become...
Giving back is growing, much to the delight of nonprofits. It's more important than ever for marketers to keep up with new nonprofit marketing ideas. In fact: Total giving is expected to increase 3.6% in 2017 and by 3.8% in 2018. As a way to appeal to a larger audience, nonprofits have turned to...
As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in tools for important B2B marketing functions: like content marketing, lead data, website metrics, and...
Are you wondering how to choose a digital marketing agency? If so, you're not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities" to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers are increasing. Today,...
An important part of any lead generation strategy is setting and meeting goals. Lead generation tactics not based on goals cannot result in measurable success. Consequently, marketers may not know whether or not to repeat certain actions. "68% of B2B companies are still struggling with lead...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
