The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing tech buyer leads for each stage of...
Only 30 percent of B2B marketers describe their organizations as effective at content marketing. That’s down from 38% in 2015, according to the Content Marketing Institute. The respondents in the 2016 study reporting greater effectiveness were those that had documentation, clarity around success,...
IT service companies know their supported technologies, security, cloud computing, data storage best practices, and sometimes virtualization. Yet many do not yet know and appreciate the importance of defining a value proposition that positions their brand in the marketplace. Value proposition...
When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of a lead. How about thinking of a lead as an identifiable person who has expressed interest in your product or service. Here, we use some of them to...
Too many B2B marketing teams fail to consider the bigger picture. The main mistake is focusing on just one relationship stage in the marketing-to-sales lifecycle. Successful inbound marketing assesses customer experience at each stage in the buyer journey. In defining your enterprise's...
Nonprofits need to be careful stewards of their money. A reluctance to take money away from the mission can stand in the way of implementing best marketing practices or embracing marketing automation technology that can help extend reach and win new advocates. Yet most nonprofits already recognize...
Twitter enables the open exchange real-time information with the world in quick, frequent messaging. This is exactly what makes Twitter great, but also challenging for marketing. How does a company or brand stand out? Hashtags are the main way for people to find what they are looking for. Putting...
There once was a time, ages ago, or at least decades ago, when Internet visitors wouldn’t question a website with a stodgy layout, some distracting link colors (too often fluorescent), and generic clip art. We all know those days are gone. Design is an essential part of building trust with inbound...
MyCheck, a mobile payment software provider, began in 2011 and targeted a consumer audience of restaurant goers. We met them in 2015 when they'd come to the realization that to be successful in hospitality they needed to engage restaurants chains and groups that could implement their technology to...
B2B sales are all about building relationships. You know that. Yet what are some best practices for building the B2B Sales Funnel? After all, you can’t build relationships if you don’t have the leads to be nurturing in the first place. 1. Connect marketing automation with customer relationship...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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