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B2B

Using Inbound Marketing for IT Companies

Inbound marketing is about attracting qualified leads to your company by creating content designed specifically for your target market. Inbound marketing focuses on being helpful and relevant over being disruptive and invasive. Once these leads find their way to your site, your content keeps them...

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ecommerce

5 Tips for Using Shopify for Pop-Up Stores

Pop-up stores are temporary retail events, when an online retailer establishes a short-term, physical storefront for the purpose of driving sales, reaching new audiences, and generating buzz. Pop-ups are the retail trend of the moment – and for good reason. They’re significantly less expensive and...

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digital PR

7 Common Startup Marketing Mistakes

7 Common Startup Marketing Mistakes Startup founders wear many, many different hats in the early months and years of being in business. In addition to laying out the vision, establishing a growth strategy, and building and supporting their team – in most cases they’re also doing (or managing) all...

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B2B

Local Marketing Tips For B2B Franchise Businesses

Local Marketing Tips For B2B Franchise Businesses Owning a B2B local franchise business has its fair share of perks. And while advantages like instant brand recognition and an established business model give you an edge in the marketplace, they’re not the whole story. You still have to invest in...

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B2B

What is Lean marketing?

So, what is Lean marketing? Lean process represents a fundamental change in the way companies build websites, software, products and manage marketing. Lean is about validating hypotheses and iterating to reduce the size of failures and increase the possibilities of success. The Lean marketing...

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B2B

What is Marketing Automation?

What is Marketing Automation? Marketing Automation: The automating of time-consuming sales and marketing activities, so you can reach a larger group of consumers more efficiently and via multiple channels online (such as email, social media, websites, etc). “The reality is the best marketers are...

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SEO

Is HubSpot a Good Solution for Nonprofit Organizations?

Many nonprofits are misguided in feeling that "every dollar should go to the mission." Many nonprofits believe, "we can't spare money for technology." But by employing the right technology and marketing processes, a nonprofit can become more self-sustaining, expand their reach and win new...

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Lead Generation

Attracting micro-donations through nonprofit website fundraising

Nonprofits need to expand their fundraising efforts beyond targeting big money donors. Give some attention to people who can provide micro donations for your nonprofit and cause. These micro-donors may also help become advocates and promoters furthering your organization's reach and visibility....

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B2B

Improve eCommerce sales with email marketing

Email marketing accounts for over 7% of all transactions on ecommerce websites, making email the one of the most effective ecommerce marketing channels, according to a report by Custora. Email is a critical part of an eCommerce brand's sales-nurturing and engagement strategy. The roles that email...

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B2B

The value of dark social channels for marketing

Dark social channels may have more of an influence on your prospective buyers that you might imagine. These traditionally hidden spots carry great influence and sometimes live in the gaps of what marketing and social analytics tools are able to track. Dark social channels are forms of social...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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