B2B Articles

B2B Marketing Insights

social media marketing

Real-time marketing 101

Real-time marketing adds relevancy to messages. Real-time marketing is often performed "on-the-fly," as it responds to events or trends as they unfold. For a brand to adopt real-time marketing, ultra-responsive communications need to be practiced and the right tools need to be instituted. For many...

read more arrow
B2B

Improving B2B website conversion rates

Websites often need to perform multiple jobs--from awareness and education to conversion. For B2B brands, websites can certainly be used to convert sales, and here are a few tips to help drive sales through website transactions. Be compelling. Encourage prospects to turn into customers by showing...

read more arrow
SEO

Analytics KPIs for eCommerce websites

For eCommerce businesses, it is critical to continuously measure your website performance as a whole. We are making a differentiation between website performance data and customer purchase behavior for this quick overview. This article is a basic primer for a website marketer or eCommerce manager....

read more arrow
SEO

Blog marketing for SaaS brands

Blog marketing for SaaS brands helps drives loyalty, retention and conversion rates. SaaS brands need to employ strong content strategy and blog marketing to attract and convert customers. One of the most vital parts of acquisition marketing for SaaS brands is to provide the right information,...

read more arrow
Lead Generation

Offering incentives to expand your email list

Email lists are an asset for brands. Brands can use email lists to drive leads and acquire new customers. Basically email lists should be comprised of prospects that have expressed interest in your brand, product or a service. Perhaps they are not ready to buy--so they are not a full lead. By...

read more arrow
SEO

Increase blog page views

For content websites and blogs, acquiring web traffic is not enough--increasing page views and eventually subscribing are other critical goals. Some blogs struggle with high bounce rates or a lack of total page views per visit. By optimizing the design of the content and adding tools to encourage...

read more arrow
B2B

Benefits of social media for B2B marketing

Social media is important to B2B marketing. Some CMO's believe a false myth that social media is only appropriate to B2C companies. Participation in social media marketing by B2B marketers has jumped to more than 90% in 2012, according to Marketo, a marketing automation company. B2B marketers are...

read more arrow
social media marketing

Optimizing websites for PR

Websites can play a role in an organization's PR campaign, likewise a brand website can be optimized for PR efforts. This short-list will help enterprises with a few best-practices for enhancing their websites to strengthen media relations. Make information easy for journalists: Journalists must to...

read more arrow
analysis

Internet of Things and Digital Marketing

With the Internet of Things rapidly becoming integrated into how we live our life, it stands to reason that it will have a significant impact on digital marketing. As it is, there are already twice as many "things" connected on the Internet than people, and is predicted to inflate to 50 billion...

read more arrow
social media marketing

Combining online and offline advertising

There’s been much discussion on the strategies between traditional marketing and digital marketing – mostly regarding how effective one is over the other. The former practice consisted mostly of dividing concentrations on online and offline strategies, but experts now consider that melding the two...

read more arrow

Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin