Many start-ups face enormous pressure to succeed. This pressure causes many start-ups to adopt bad marketing practices, as they try to drive short-term sales, website traffic and build subscribers. At concern here is the adoption of bad practices like buying links, buying followers, joining link...
If your blog's purpose is to build visibility for your brand or organization, then it may be smart to use a pinging service to notify search engines and other websites when new content is available. Examples of ping services: Ping-o-matic blogsearch.google.com/ping Feed Shark pingoat.net...
Destination organizations are challenged with providing great information online in an era of information overload. In addition to providing great information, destination websites are also charged with demand generation, driving traffic to partners, engagement and capturing interested users....
As we begin the year, a couple of trends stand out that marketers should consider in their practices. By now, it is fairly obvious (maybe cliché) to say that marketing is undergoing a constant state of disruption, but it is true. Taking note of evolutions in technology, practices, and user behavior...
Sure, Facebook is a social network used commonly for ranting, raving and sharing vacation photos. Facebook is also a platform. Web developers can build applications within the Facebook environment or that use Facebook data within external applications or websites. Facebook applications can be found...
Marketers often use key performance indicators (KPIs) to measure the effectiveness of their efforts. KPIs are metrics that help analyze and report on website and marketing campaign performance. Leads and sales are deep KPIs that also demonstrate a return on investment. When determining whether you...
Many businesses and non-profits are shifting focus to online PR and SEO efforts. Online PR is very similar to regular PR, but the focus is digital online or digital first. Online PR involves everything from creating great and shareable content to influencing bloggers and inspiring stories within...
US media advertising spend will hit $171.33 billion in 2013. This number is up 3.8% in total--over $6 billion from last year. Digital and mobile advertising was responsible for this uptick in ad spend for 2013. Programmatic advertising is very popular among online marketers and is seeing popularity...
Social media marketing is all about participation within a community. And, within the community, it is best to play by community rules. Many brands, as they begin utilizing social media as a marketing channel, may only post content that relates directly to a sales message. This sole tactic may...
Sometimes it's a good idea to look beyond your organization's four walls to find shareable content. Rebroadcasting fantastic, third-party content can be a perfect way to participate in a social community as a brand. Certainly the rebroadcasted content should be noncompetitive and complementary. The...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Many, if not most, IT companies struggle with marketing. Despite having state-of-the-art products and services, their marketing efforts often fall short. Below, we explore some critical marketing issues that lead to underperformance among IT...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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