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B2B

5 Simple Ways to Increase Sales Leads

Attracting prospects to a brand’s digital channels is only one component of the inbound marketing challenge. Converting visitors into sales leads is what really matters to the bottom line. Sales enablement strategies can help convert a prospect to a qualified opportunity. Here are five simple ways...

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B2B

Content Marketing Tips for B2B Technology Providers

The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing tech buyer leads for each stage of...

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B2B

Does Marketing Automation Work?

Only 30 percent of B2B marketers describe their organizations as effective at content marketing. That’s down from 38% in 2015, according to the Content Marketing Institute. The respondents in the 2016 study reporting greater effectiveness were those that had documentation, clarity around success,...

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B2B

Defining a value proposition for IT service companies

IT service companies know their supported technologies, security, cloud computing, data storage best practices, and sometimes virtualization. Yet many do not yet know and appreciate the importance of defining a value proposition that positions their brand in the marketplace. Value proposition...

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B2B

B2B Lead Generation Statistics

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of a lead. How about thinking of a lead as an identifiable person who has expressed interest in your product or service. Here, we use some of them to...

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Sales enablement

Best Practices for Social Monitoring

Have a goal in mind. How are you going to filter out the relevant conversations from all of the online noise. In its social insight analysis, Mashwork focuses on a theory to either validate or discredit, the firm’s CEO, Jared Feldman, told TechRepublic. Related article: Using Social Media Data to...

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B2B

Agile Sales Tips for Driving Better ROI

As the summer Olympics approach, you could be forgiven for hearing the word agility and thinking about the pending contest for gymnastics gold. However, when a digital marketing agency talks about being agile we mean something even better than staying atop a balance beam. Being agile means to be...

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B2B

How HubSpot CRM Benefits the Sales Pipeline

“Always be closing” is a familiar mantra for sales. If you haven’t seen Alec Baldwin’s blistering tirade about this in David Mamet’s Glengarry Glen Ross movie, you should: https://www.youtube.com/watch?v=Q4PE2hSqVnk Yet while Baldwin remains one of today’s top actors, his close message is now old...

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B2B

Benefits of Integrating of Sales and Marketing

It may be difficult to say “SMarketing” without wanting to snicker, but there are many reasons integrating sales and marketing — known as SMarketing — is nothing to laugh about. "Companies with ‘dynamic, adaptable sales and marketing processes’ report an average of 10% more sales people on-quota...

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B2B

Using Hubspot for the enterprise

We make decisions all day. Even just deciding what to eat or drink in a day prompts 200+ decisions. No wonder then we’re often daunted by choices about what to do or buy. Enterprises seeking marketing automation software must decide amongst a myriad of marketing management solutions promising...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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