Despite what some traditional marketers will tell you, cold calling is not an effective sales or lead generation tool for three primary reasons: 1. It doesn’t work. According to the Harvard Business Review, cold calling doesn’t work 90.9% of the time. Simply put, if a tactic does not work, it’s not...
The market for SaaS applications is projected to grow to $33 billion in 2016, causing unprecedented competition in this space. As such, the pressure is on for companies to generate leads, increase conversions/sign-ups/demos, acquire new customers, decrease churn, and achieve long-term...
A common misconception is that corporations and larger companies don’t need SEO. After all, they are already established, have a loyal customer base, and possess an expansive brand presence – what more could SEO possibly accomplish? The answer is quite a lot. The reality is that as long as big...
Search engine optimization, or SEO, is a constantly evolving discipline. Every few months new search engine algorithm updates are released, new trends emerge, and new best practices develop. At IronPaper, we encourage the companies we work with to stay at the forefront of these changes, and to...
Inbound marketing is a highly effective method of attracting qualified leads to a communication service company by creating content designed specifically for them. Inbound marketing works because it focuses on being helpful and relevant over being disruptive and invasive. This article focuses on...
Inbound marketing can be highly effective for attracting qualified MVNO B2B leads to your company by creating content designed specifically for them. Once prospects find their way to your site, your content keeps them coming back for more, and they become long-term customers and brand advocates....
Over 90% of B2B buyers begin their research on Google – HubSpot The key to successfully marketing to original equipment manufacturers (OEMs) is to speak their language and meet them where they are. The reality is that OEM CIOs, CTOs, technology directors, and VPs are researching business solutions...
99% of arts organizations have a website, 97% have a social media presence, 85% accept donations online, and 72% sell tickets online. – Pew Research Digital marketing has transformed the arts by enabling organizations to engage with audiences and supporters in new, more effective ways. At...
Inbound marketing is about attracting qualified leads to your SaaS startup by creating content designed specifically for your target market. It’s a strategy that focuses on being helpful and relevant over being disruptive and invasive. Once leads arrive at your site, your content, digital...
As a digital agency specializing in web design and development, we hear this question a lot. And we get it – a website redesign requires time, money, and resources. Your company wants to be certain that your investment will have a tangible effect on your business--that the investment is worth it....
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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