Organizing and making data shareable, searchable and classifiable is in increasingly vital practice within the field of web design. Designers must understand that their art is more than the intersection of verbal and non-verbal communication but it is also a practice of communication to machines,...
There are a number of web design solutions that can cause problems for search engine optimization (SEO). Here is a small list of very common problems that designers should be aware of when setting the initial, foundation for a longer-term SEO marketing practice. AJAX based web pages: Ajax is a...
Link building is an essential part of SEO, but many businesses try to find the quick and easy approach, which can often cause more harm than good. Google believes that both content and link building should be focused on quality, relevancy and good usability. The practice of SEO unfortunately, as of...
XML site maps are an alternative approach to site maps. In general site maps can help both search bots and humans gain a better understanding of a website--especially a complex website or an eCommerce system with a broad assortment of products. XML do have some specific advantages over the more...
Here is how to use PHP to create a permanent 301 redirect. This type of redirect tells user-agents that the webpage has moved permanently to the new, referenced location. Using 301 redirects can be a vital part of a search engine optimization (SEO) practice. In order to use this code properly, you...
Typically when Google rolls out a change in it's technology or an algorithm it does not overtly change human search behavior. This is not true with Google Instant. Search marketers have been theorizing that above all Google Instant will dramatically effect search behavior--some have gone as far as...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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