In 2025, a website can no longer be a static marketing tool. It should be seen as a vital revenue-generating tool. As B2B buying behavior shifts to digital, businesses must prioritize website strategy to meet evolving buyer expectations. “By 2025, 80% of B2B sales interactions between suppliers and...
By Eddie Becker, Content Specialist Whether it’s pivoting during a pandemic or navigating an uncertain economy and possible recession, B2B companies need to be creative in their selling tactics to convert leads into customers. For most businesses, this means incorporating digital strategies they...
By Jenny Goldade, Content Specialist A solid homepage design will set B2B companies up for success when potential customers visit their website. Even though visual design trends change, some key homepage best practices stay consistent. These tips revolve around knowing that a lead-generating...
By Daniel Traicoff, Digital Marketer, JonFlaherty-Fisco, Content Manager, and Chantel Hall, Marketing Content Specialist Today — Friday, July 1— marks the end of text ads on Google. Starting today, all new text ads on Google search will be responsive ads. Old text ads will continue running, but you...
By Chantel Hall, Marketing Content Specialist Landing page forms allow marketing teams to collect data about a lead while also providing tangible value through a content offer, webinar, newsletter, or many other types of offers. While the landing page as a whole is important, the form used to...
Google just introduced a new tool to allow third-party applications that run in an HTML iFrame. It's a fairly simple concept, but creativity tools (by definition) extend what can be done on a platform--and as seen with Facebook, it can build popularity for a platform overall. Already,...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
