B2B Articles

B2B Marketing Insights

B2B

Tips for B2B landing pages

Many prospects fail to view more than the first page they land on when visiting your website from an advertisement. If, upon this first impression, the prospect doesn't like what they see they will leave. Landing pages are direct and tailored messages for helping B2B organizations acquire leads....

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Web design

How to Create Infographic Success

In the age of big data, it is easier than ever to compile information to create your own infographics. Nowadays, you don’t have to be a designer to create a high quality and effective infographics, as platforms such as Infogr.am (which is free), Piktochart, and InfoActive exist to help users easily...

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SEO

Defining digital advocacy for nonprofits

Why is digital advocacy important for nonprofits? Donations and soliciting volunteers are just two forms of support that nonprofit organizations can build online, but narrowly focusing on these two may cause a nonprofit to miss the true opportunities available to them online. 42% of online adults...

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Web design

Corporate web design tips for 2014

There are many tools in the digital marketing arsenal for corporations and enterprises, but perhaps none as important as the corporate website. Websites play a role in lead generation, brand visibility, PR, customer nurturing, sales and sales nurturing, partner communications, internal...

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Web design

Best practices for website performance

Website performance is a critical part of user-experience, but many web designers forget many website performance best practices. Following these best practices for website performance can help to dramatically improve a site's user-experience, scalability and SEO. Website performance best practices...

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SEO

WordPress Multisites and their SEO Advantages

Not only is WordPress the leader when it comes to website management for small to medium businesses, but they have also created ways to make it easier for the user to build their search engine optimization. Creating multisites allows users to create a network of sites under one domain that can...

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Web design

How To Write a Website Design Request for Proposal

Drafting a request for proposal for a website design project can be a tedious and dreary process. Companies seeking a vendor frequently write exhaustive checklists containing dry information and/or questions. While some of these arid details are often necessary, the RFP should not resemble...

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Web design

Wordpress websites shouldn't be plugin crazy

When you install a plugin, you are essentially putting someone else's code within your website. Not all plugins are well-coded. Some are fantastic, while others are less so. Some plugins could pose risks to a website--from causing security issues and vulnerabilities or slow down a website. Also,...

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Web design

Don't forget the Wordpress cache!

Caching is a vital factor in improving a website’s overall performance. In WordPress this is especially true since the CMS creates HTML pages dynamically. PHP code working with MySQL database queries create the live site pages that a visitor experiences. Wordpress caching can reduce load time by...

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SEO

Improve website conversion rates

Conversion rate is one of the most important metrics to measure on a business website. There are a number of factors that an organization can optimize to improve website conversion rate. Improve website conversion rates by optimizing these factors: Provide clear calls-to-action. Be clear in what...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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