The practice of web design is a multi-disciplinary exercise. Designers might stand to benefit from adopting a consumer-centric approach that examines analytics, UX research, LEAN process, coding, aesthetics, interactive design theory, cybersecurity, marketing, and content strategy. Since websites...
Destination websites should apply results-driven practices to their marketing strategy online. Measuring ROI or CPA can help make an destination organization more effective --attracting customers, influencers, partners, visibility and building revenue. The Internet has changed the way customers...
For new products or brands entering a market, it is often a good idea to launch a mini-site prior to a full-feature website launch. Coming soon websites are fantastic for many brands and business types. The purpose of "coming soon" mini-sites is to collect emails for interested users (or more fully...
Many marketers understand that product launches don't always demonstrate their worth in the first year. For product launches, marketers need to create the proper buzz, educate about the product and build relationships. These activities need to be measured for performance, as iteration is a clear...
It's important for marketers and web project managers to understand what a brand narrative is. A brand narrative needs to be part of all content, communications and campaigns. This article provides a very high-level overview of some key elements within a holistic brand strategy. Key elements of a...
Websites often need to perform multiple jobs--from awareness and education to conversion. For B2B brands, websites can certainly be used to convert sales, and here are a few tips to help drive sales through website transactions. Be compelling. Encourage prospects to turn into customers by showing...
For eCommerce businesses, it is critical to continuously measure your website performance as a whole. We are making a differentiation between website performance data and customer purchase behavior for this quick overview. This article is a basic primer for a website marketer or eCommerce manager....
Membership websites and associations often struggle with expanding and retaining their community. Their membership community is their prized possession--one that has to be cultivated and expanded to increase the value of the community. Online lead generation techniques can be useful to membership...
Custom post types allow developers to extend the Wordpress platform to allow for different types of content to plugins and themes. Simply stated, a custom post type is a special type of content defined by a web developer for a website. Web developers can define both the properties of that content...
Drupal is a popular framework for developing robust and feature-rich websites. Below are a list of web design best-practices for Drupal. By following these best practices, you will improve the performance, security, architecture and maintenance of your Drupal websites. Drupal web design best...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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