No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of communication. Without wanting to risk TMI, herewith is a primer on 10 of the most important marketing...
Lead nurturing is an essential component of marketing success across industries, even in the Software as a Service (SaaS) vertical. Adhering to best practices for SaaS lead nurturing can improve your site wide conversion rate, improve demo sign-ups, and increase sales. 79% of marketing leads never...
What is progressive profiling? It’s a practice modern marketers use, often with the help of marketing automation, to gather lead intel incrementally to benefit conversion rates. How does progressive profiling work? With marketing automation software offering dynamic or smart form fields, the...
The nonprofit sector is experiencing several transformative shifts bringing new challenges and opportunities. The biggest among these are the changing demographics of givers, tumultuous economic and political dynamics, and technological innovations, according to The Philanthropy Outlook 2016 &...
75 percent of users admit to making judgments about a company’s credibility based on their website’s design. – Stanford University Increasing revenue is a big goal for businesses of any size. A survey, State of Small Business Report, of 1,100 small businesses found the top strategy for achieving...
B2B purchasers are the fish technology providers are trying to hook with their lead generation initiatives. A 2015 report found B2B buyers rely more on content to research and make purchasing decisions today and turn first to general web research before going to vendor web sites. Nevertheless,...
When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of a lead. How about thinking of a lead as an identifiable person who has expressed interest in your product or service. Here, we use some of them to...
With 93% of buying cycles beginning with an online search, a business website needs to efficiently communicate value proposition, aesthetically appeal to users, and offer optimal user experience — across devices. After all, 40% of smartphone and tablet owners search for B2B products on those...
How does an institution stand out in the glutted higher ed market? These 5 inbound marketing best practices can help. Michael D Beckwith. The Leeds Library. Flickr. Image was cropped from original. Inbound Marketing for Higher Education Search Engine Optimization (SEO). More prospects and their...
There once was a time, ages ago, or at least decades ago, when Internet visitors wouldn’t question a website with a stodgy layout, some distracting link colors (too often fluorescent), and generic clip art. We all know those days are gone. Design is an essential part of building trust with inbound...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Updated December, 2024 The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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