It is clear that today's internet users spend significant time viewing websites through their mobile devices and that the percentage will only continue to grow. Today's websites need to be conceptualized, designed and developed with all devices, from desktop to tablet and smartphone, in mind....
Search engines can be an important source of traffic for marketing campaigns and websites. The study of SEO is important for both marketing agencies and web design firms. Search engines ultimately have two major roles: crawling & building an index of web content, and offering answers by determining...
Engagement is a desired outcome for content websites, blogs and brands. Comments, Likes, links, shares and up-votes are all demonstration of engagement, which content websites seek with fervor. There is an additional challenge to building engagement besides great content and great positioning. This...
Ironpaper is a growing agency, and we frequently have to reach out to find candidates to fill new positions as the company grows. Our preference is to handle the HR hiring process in-house, rather than hire a recruitment company. This has given us the opportunity to try out many online job boards...
Content is at the heart of search engine optimization. Too many SEO professionals over-emphasize how robots will interpret the content of your website, whereas humans should be the real focus. User-experience should be at the heart of every SEO plan. After focusing on quality content and compelling...
Not all B2B websites or businesses have the same goals, intentions or needs. Yet, all B2B websites are still portals for communicating with other humans. It is a common falsehood that B2B should have a less customer-centric focus than a B2C website. Real humans visit both types of websites, and it...
Blogs can be a vital part of an organization's marketing strategy. The format and intent of a business blog can give authors the freedom to explore new and creative ideas not present in other parts of a business website. These ideas can spawn new innovations for marketing, as well as serve as a...
The goals and intent of each business blog are unique to each business. It is vital to define and keep true to those goals, in order to assess the success of a blog or web property. For some businesses, the intent of a blog is to build a following with new visitors as potential customers, and the...
Even the most beautiful wireframe or diagram is a waste of effort if it does not have a business purpose or align to the core strategy of a web project. Information architecture and wireframes are central to web strategy. The creation of these documents are not an arbitrary process. These visual...
Good communication is the backbone of web project management. This is especially true for any web development process, where many clients may feel "out of their element" in discussing web technologies. The simple fact that clients may not clearly understand what goes into the development of a...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
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