Responsive design is a way of designing and developing a website so the content, images, and site structure provide an optimal, seamless viewing experience across a wide variety of devices -- from desktops to tablets to smartphones. As of April 21, 2015, Google’s algorithm now incorporates a...
A content management system, or CMS, is the administrative system of your nonprofit's website that allows your team to add, edit, and manage content quickly and efficiently. A CMS can make it easy for your organization to publish new pages, add news and ensure your website stays fresh and relevant....
Amongst best-in-class B2B content marketers, 71 percent tailor content to the profile of the decision maker. – The Content Marketing Institute By 2018, 70 percent of B2B e-commerce sites will offer personalized features for customers. – Gartner By 2018, B2B companies with effective personalization...
As a digital agency specializing in web design and development, we hear this question a lot. And we get it – a website redesign requires time, money, and resources. Your company wants to be certain that your investment will have a tangible effect on your business--that the investment is worth it....
Financial service companies cannot overlook the benefits associated with an engaging, customer-driven, and thoughtfully designed website. A compelling online presence can differentiate your company from the competition by communicating your credibility, trustworthiness, and authority in the...
WordPress is the world's top and most popular Content Management System (CMS), and the platform is used by about one-fourth of all websites across the globe. Additionally, WordPress is used for websites large and small--as it is highly adaptive to the needs of its users. Is WordPress an...
It’s a great time to be an e-commerce startup. According to AmericaCommerce, eCommerce is a $220 billion dollar market in the U.S. alone – and growing by nearly 17% every year. By 2017, online retail sales are predicted to reach $370 billion. Shopify for eCommerce Startups For many, the allure of...
There are numerous benefits of WordPress for nonprofits. At Ironpaper, we work hard to understand the needs of each nonprofit organization clients in order to make the best content management system recommendation. Wordpress is one of our favorites, and here are a few reasons why we love the...
The HubSpot COS (Content Optimization System) offers many perks for telecom companies across the board. From radio and television, to telephones to computer networks, satellites, and the Internet - the HubSpot COS can be highly useful for each kind of telco. This is all thanks to the unique blend...
The HubSpot Content Optimization System (COS) is an outstanding tool for SaaS companies. It blends the perks of content management systems and personalization engines. The HubSpot COS is the first integrated website, blog, and landing page system of its kind to be mobile-optimized out-of-the-box....
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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