Today's websites are designed, developed and implemented with mobile in mind. Responsive Design, one of the more effective ways to approach designing websites for mobile devices, has quickly emerged as an important way to meet the need. Every decision made during the process of designing a website...
Although social conversation, utilizing networks like Twitter, StumbleUpon and Facebook, have affected how we publish content online, blogging, and the integration of blog technologies, remains an important cornerstone of the web. Social networks help build audience and extend the reach of content,...
Healthcare web design best-practices Healthcare organizations are faced with expanded challenges as the internet becomes a vital and growing requirement for the industry. Pharmaceutical companies, providers, non-profits and caring organizations are all confronting new challenges instigated by...
It is clear that today's internet users spend significant time viewing websites through their mobile devices and that the percentage will only continue to grow. Today's websites need to be conceptualized, designed and developed with all devices, from desktop to tablet and smartphone, in mind....
Certainly a hosted blog platform like Wordpress.com can be extremely easy and quick to launch, but the solution is not suitable for many business blogs. The hosted blog solutions cater more towards personal blogs. The disadvantages of hosted blog solutions particularly affect businesses. Some of...
Even the most beautiful wireframe or diagram is a waste of effort if it does not have a business purpose or align to the core strategy of a web project. Information architecture and wireframes are central to web strategy. The creation of these documents are not an arbitrary process. These visual...
The discovery or planning phase of a web or digital project cannot be overstated in it's importance. This initial stage sets a tone for scope, vision and procedures that come to fruition later in the project. The discovery or planning stage is the part of a web project where a project manager...
Non-profit organizations need to build a base of support to keep their operations and mission on track. But online donations and a strong fundraising website are often weak points for many traditional non-profits. Typically the web is a place where many organizations cut corners, which can hurt...
We can categorize the ways to earn revenue from blogging in two broad categories: direct monetization and indirect monetization. Direct monetization is perhaps the most popular approach--namely web advertizing. Bloggers can always experiment with the two approaches to learn what is best for them....
When investigating a company, it is vital to look at more than just assets--look at the people behind the company. Here is a quick list of resources for investigating a corporate board. The corporate website It is always a good idea to start with the web. The internet can be a treasure trove of...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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