B2B purchasers are the fish technology providers are trying to hook with their lead generation initiatives. A 2015 report found B2B buyers rely more on content to research and make purchasing decisions today and turn first to general web research before going to vendor web sites. Nevertheless,...
With 93% of buying cycles beginning with an online search, a business website needs to efficiently communicate value proposition, aesthetically appeal to users, and offer optimal user experience — across devices. After all, 40% of smartphone and tablet owners search for B2B products on those...
There once was a time, ages ago, or at least decades ago, when Internet visitors wouldn’t question a website with a stodgy layout, some distracting link colors (too often fluorescent), and generic clip art. We all know those days are gone. Design is an essential part of building trust with inbound...
Inbound marketing is no longer the new buzz phrase. Yet it’s still the new kid on the block (the dreamy one that listens to you) when compared with outbound marketing. Companies are 3X as likely to see higher ROI on inbound marketing campaigns than outbound. — HubSpot, State of Inbound 2015...
Relevance is a key element of marketing success. Your website is no longer relevant today if it is not mobile-friendly. You need Responsive Web Design. Responsive Web Design, or RWD for short, is one of the more effective ways to approach designing websites to be seen on mobile devices. A...
Hearing more Growth Driven Design (GDD) hype without knowing what the fuss is about might prompt you to shout expletives (drop that middle D and you’re already there). Don’t fret, we are here to help. You may understand that Growth Driven Design (GDD) is akin to agile development or redesign of a...
Maybe you see yourself as a modern day Tevye embracing “tradition” as enthusiastically as he does to begin Fiddler on the Roof. Yet, a thoughtful comparison of traditional web design to growth driven design may be compelling enough to have you change your tune. Before you take the mic to persuade...
Pumpkin Hacking 101 Let's explore a marketing methodology that goes by the funny name of "Pumpkin hacking." Contrary to what it may sound like, pumpkin hacking doesn't involve prize-winning vegetables. Rather, it's a simple SEO strategy that can help boost your site's traffic. Here's what you need...
As the IT landscape becomes more competitive, significant, and full of opportunities than ever, it’s increasingly important to ensure that your enterprise's website is fresh, attractive, user-friendly, and engaging. As such, this article outlines the latest web design trends for IT companies – both...
As the world’s most popular content management system, WordPress powers more websites than any other CMS on the market. This article features a collection of statistics that demonstrate just how ubiquitous WordPress has become – and how much people and companies around the globe rely on it....
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The Crowded Arena of the IT Marketplace The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition, with IT spending projected to reach nearly 5.1 trillion U.S. dollars in 2024, a significant 29% increase...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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